Founded in 2010 as Hír24 and rebranded in 2017, 24.hu is one of the leading news websites in Hungary, publishing the latest news, in-depth features, analyses, and reviews on culture, sports, science, and technology. It is a part of the Hungarian-owned independent media group Central.

Starting in 2010 as Hír24, its mission was to provide breaking news. However, in 2011, more emphasis was placed on entertainment. In the next few years, the organisation expanded its portfolio with technology, media, and movie information and concentrated more on social media, especially its Facebook presence.

In 2014, businessman Zoltán Varga bought the company from Finnish media company Sanoma, and the following year Hír24 was renamed 24.hu. After a complete redesign that affected both the content and the structure of the website, 24.hu has become one of the leading news websites in Hungary.

With a newsroom of 70 full-time, five part-time journalists and 30 freelancers, the organisation covers general news on various topics, including politics, entertainment, economy, sports, science, education, lifestyle, society, and human rights. Besides the website, 24.hu is strong in the newsletter format (30,000+ subscribers) and on YouTube and has a mobile app and several podcasts.

As a for-profit company, its most important revenue comes from advertising. 24.hu also provides an ad-free subscription format and a paywall for longer sports articles.

Source: Oasis Europe

Last updated date: November 2025

Location:
Budapest, Hungary
Year the organization started publishing:
2010
Languages:
English
Hungarian
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Crowdsourcing
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Podcast
Mobile app
YouTube
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
1,000,000
Instagram number of followers:
70,000
YouTube number of followers:
136,000

Management and team

Founders

Female:
0
Male:
0
Founders:
Sanoma
Directors:
Péter Szigeti, Péter Pető

Team

Full-time employees:
70
Part-time employees:
5
Freelancers or consultants:
30
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Other
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
YouTube channel income
Meta content income
Individual donations
The primary source of revenue reported by media leaders:
National advertising sold by own team
The second most important revenue source reported:
Programmatic ad networks
Others revenue sources:
Subscription for non-ad articles

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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