Adnsur

ADNSUR is an independent digital media founded in 2012 by journalist Ana Tronfi, with a focus on local content for Argentine Patagonia and a geolocation strategy that allows it to expand its reach to various locations in the region. In the last decade, ADNSUR has consolidated its leadership in Chubut, Santa Cruz and Tierra del Fuego, according to Comscore data. This positioning responds to its focus on building an active digital community and a content offer oriented to the needs of its audiences. ADNSUR's structure is organized into three main areas: a web production team, a social media unit with a presence on platforms such as Instagram, Threads, TikTok, Facebook, Twitter and YouTube, and an audiovisual content area. In 2023, ADNSUR launched its streaming channel SETA_TV, with programming that includes two journalistic programs and special content, with expansion plans for 2024. In turn, a commercial team ensures the sustainability of the medium. Committed to innovation, ADNSUR integrates Artificial Intelligence in its editorial processes, having been selected to participate in the JournalismAI Academy for Small Newsrooms, organized by the London School of Economics (LSE) and Google News Initiative. In 2024, ADNSUR obtained certification from the Journalism Trust Initiative, reaffirming its commitment to quality journalism and the trust of its readers.