Afrocritik is a digital media platform dedicated to African arts and pop culture, founded in June 2021 by Nigerian lawyers Samson Jikeme and Owanate Max‑Harry. Operating between Lagos and Los Angeles, it publishes criticism, features, interviews and opinion across music, film, literature, fashion and the wider cultural economy, serving readers in Africa and the diaspora. Its editorial stance is to tell African stories through an African perspective, pairing cultural enthusiasm with rigorous critique.
The outlet is known for ambitious year‑end projects that map the continent’s output. In 2024 it expanded its Top African Albums list from 25 to 50 titles and its Top African Songs from 50 to 100, with ranking criteria that emphasize sonic quality, creativity, thematic depth, production, cultural relevance and songwriting. Alongside music, Afrocritik’s literature lists, such as notable essays and short‑story roundups, function as reference points for readers and researchers.
To cultivate new critical voices, Afrocritik launched the Afrocritik Prize for Criticism in 2024, a youth competition for Africans aged 17–24 with cash awards and publication for finalists; Evidence Egwuono Adjarho won the inaugural edition. The platform appointed music and pop‑culture journalist Emmanuel “Waziri” Okoro as managing editor in December 2024. Across coverage and initiatives, Afrocritik positions contemporary African creativity within global conversations while foregrounding local contexts and talent.