Afrolink publishes articles about racism, black identity, and belonging, mostly, but not exclusively, in the context of Portugal.

Its founder Paula Cardoso was motivated to create Afrolink primarily so as to be on top of the cultural and social events surrounding Portugal's African or African descent communities. "You can't find that information anywhere else, and I used to find out about these events only after they had happened, which was frustrating," Cardoso says.

But Afrolink, as a one-woman team, is much more than that. Cardoso updates the website by herself, writing profiles of black people worthy of attention or articles about African culture ephemerides. There's also room for commentary on some controversies surrounding identity and racism. The goal is to share information, strengthen alliances, raise awareness about African topics overlooked by the Portuguese media, and also to promote businesses created by African people or descendants.

According to her, there's a vast market for stories about African communities. "My dream is to create a black newsroom in Portugal that dedicates itself to investigating current stories like police brutality or living in marginalised neighbourhoods, but also to writing articles that include links with the historical past," she explains.

Source: Oasis Europe

Last updated date: November 2025

Location:
Lisbon, Portugal
Year the organization started publishing:
2020
Languages:
Portuguese
Type of coverage:
National

Content

Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Social media platforms
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
2,975
Instagram number of followers:
4,288

Management and team

Founders

Female:
1
Male:
0
Founders:
Paula Cardoso
Directors:
Paula Cardoso

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
1
Volunteers:
1

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Consultancy services
Content services for others
Audience support / reader revenue
Other
Services for clients and other private corporations
Services for nonprofit organisations
Services for local governmental entities
Training services for journalists
Training services for other clients
Content development for NGOs
Individual donations
The primary source of revenue reported by media leaders:
Consultancy services
The second most important revenue source reported:
Content services for others
Others revenue sources:
Conference sessions

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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