Agência Lupa

https://lupa.uol.com.br/

Lupa is a platform for combating disinformation through fact-checking and media education through journalism and education.

In journalism, Lupa Jornalismo does reports, fact-checks, verifications, and special content.

Lupa Educação offers workshops, training, a repository of research on disinformation, and media education actions in schools, universities, institutions, and companies.

The company maintains partnerships in special projects for the production of journalistic content and also in media education, with the aim of expanding discussion and knowledge about the consequences of disinformation on society and democracy.

Source: AJOR

Last updated date: July 2024

Location:
Rio de Janeiro, Brazil
Year the organization
started publishing:
2015
Languages:
English
Portuguese
Type of coverage:
International
Countries of coverage:
Argentina
Other
United States
Other countries of coverage:
European Union

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Health and well-being
Law and crime
Society and human rights
Economy and finance
Journalism industry
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Telegram
WhatsApp
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
YouTube

Management and team

Founders

Female:
1
Male:
0
Founders:
Cristina Tardáguila
Directors:
Natália Leal

Team

Full-time employees:
30
Part-time employees:
5
Freelancers or consultants:
333
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Other
Grants from private donor organisations
Grants from Google
Grants from Meta
Grants from corporations
Grants from foreign governments
Advertising sold by an external agency
Services for clients and other private corporations
Training services for journalists
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Memberships
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Content services for others
Others revenue sources:
Treinamentos em checagem, construção de pensamento crítico e educação midiática, produção de conteúdo.

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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