Agon & Areté arises from the analysis of the virtues and defects of some national and international sports media, as well as the professional experience of the director and owner of this new cyber media.

It also links the contributions of social and human sciences to sports competition, a differentiating proposal compared to the commercial sports approach that privileges information related to the results of the competition and, usually, rumor, anodyne data and sensationalism.

Agon & Areté aims, on the one hand, to escape from superficiality and commonplaces and, on the other, to reconcile journalistic language with technical-scientific language.

In practice, the public that it aspires to conquer and commit to reading the topics is the one that wants a professional narrative, with scientific evidence and journalistic rigor, pleasing to the senses, with innovative formats and with various narrative resources of analog and digital media, but without entering into theoretical frameworks or labyrinthine matters of scientific methodology.

For people who demand these contents, a web portal is proposed that, within the framework of entrepreneurship in sports journalism, seeks a holistic vision based on the knowledge of social and human sciences, so that sport is deeply expressed in its multiple dimensions: economic, political, educational, cultural and social. In addition, they will be able to count on various journalistic genres and interactive online resources that improve the experience as users.

Source: SembraMedia

Last updated date: November 2025

Location:
Ibagué, Colombia
Year the organization started publishing:
2024
Languages:
English
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Spain
Trinidad and Tobago
United States
Uruguay
Venezuela

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Science
Sports
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Investigative journalism
Journalism coverage types and techniques:
Data journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube

Management and team

Founders

Female:
0
Male:
1
Founders:
Sandro Angulo Rincón
Directors:
Sandro Angulo Rincón

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Not yet incorporated / registered

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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