Assirou is a Senegalese news organization operating under the Assirou Global Media banner, founded on February 20, 2008. Based in Dakar, it publishes daily reporting, analysis and opinion on politics, society, the economy and religion, with notable depth on news from Touba and the Mouride community. The group runs Assirou TV, a video arm that produces news briefs, interviews and explanatory segments, and it publishes in print through Assirou Quotidien, a newspaper sold at newsstands. In 2019, the group also launched a weekly magazine to expand long‑form coverage around major national events such as the Grand Magal of Touba. Its newsroom states a commitment to ethics and professional standards, and its agenda frequently tracks governance, public finance, justice, local development and religious life. Commentary and editorials are regular fixtures, and recurring features such as “Homme de l’Année” spotlight influential figures in public and spiritual life. Assirou’s multiplatform model—high‑volume digital news, on‑camera programming and print editions—positions it to serve readers who follow national politics while remaining attentive to communities outside Dakar. With roots in central Senegal and operations in the capital, the outlet bridges national and local perspectives and gives sustained attention to religious cities that shape the country’s civic rhythm.

Source: Code for Africa

Last updated date: July 2026

Location:
Dakar, Senegal
Year the organization started publishing:
2008
Languages:
No information available
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Politics
Technology
Sports
Economy and business
Journalism genres:
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Social media platforms
Podcast
Facebook

Audience and reach

Social media audience

Facebook number of followers:
207

Management and team

Founders

Female:
5
Male:
10
Founders:
Serigne Fallou Mbacke
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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