Associação Quatro Cinco Um

https://www.quatrocincoum.com.br/br/home

Quatro Cinco Um publishes the content produced by the editorial staff and external collaborators in different formats: monthly print edition, website, podcasts, newsletters and book clubs. They publish reviews, reports, interviews, notes, images and other content produced with journalistic independence about books recently published in Brazil in more than 20 areas, based on independence, pluralism, bibliodiversity and the free circulation of ideas.

They believe in books as an object of individual and collective transformation, based on the principle that there is no democratic society without a wide circulation of books. The magazine was launched in May 2017, with Fernanda Diamant and Paulo Werneck as editors. Since 2019, Quatro Cinco Um Association has had journalists Paulo Werneck and Humberto Werneck as its directors.

In 2018, Quatro Cinco Um received the IPL Retratos da Leitura award from the Pró-Livro Institute in the Media category. In 2019, 451 MHz was launched, the first podcast exclusively about books in the Brazilian professional press, in an interview format, published twice a month, and a finalist for the 2020 Jabuti Prize.

In 2020, Quatro Cinco Um published the podcast Vinte Mil Léguas, about the literary and scientific paths taken by Charles Darwin in The Origin of Species, with the support of the Serrapilheira Institute and in partnership with Livraria Megafauna. Quatro Cinco Um's main source of funding is income from subscriptions and sales at newsstands and bookstores. Advertisements from the publishing market, support from third sector institutions for relevant coverage, projects about books and reading, partnerships and private donations complete the budget.

Source: AJOR

Last updated date: July 2024

Location:
São Paulo, Brazil
Year the organization
started publishing:
2017
Languages:
Portuguese
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Economy and finance
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Narrative journalism
Satire
Journalism coverage types and techniques:
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
YouTube
Twitter
Facebook
Instagram
LinkedIn

Management and team

Founders

Female:
1
Male:
2
Founders:
Paulo Werneck, Humberto Werneck, Fernanda Diamant
Directors:
Paulo Werneck, Humberto Werneck

Team

Full-time employees:
20
Part-time employees:
1
Freelancers or consultants:
60
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Other
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from Google
Grants from foreign governments
Grants from local and national government, and other connected governmental institutions or entities
Google Adsense
Local advertising sold by own team
National advertising sold by own team
Advertising for local governmental entities
Event sponsorships
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Memberships
Website subscriptions
Individual donations
The primary source of revenue reported by media leaders:
Audience support / reader revenue
The second most important revenue source reported:
Advertising
Others revenue sources:
Lei Rouanet, tem vendas de exemplares em bancas e livrarias, doações privadas, incentivos fiscais e permutas.

Transparency

Publishes information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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