BellaNaija

BellaNaija is Africa's leading digital media platform launched in 2006. It's an inspiring and informative entertainment media outlet that provides comprehensive coverage of African stories, including fashion, lifestyle, weddings, music, and more. BellaNaija is known for its positive storytelling, amplifying the best of Africa and its people, and impactful social campaigns.

Source: Code for Africa

Last updated date: July 2026

Location:

Lagos, Nigeria

Year the organization started publishing:

2006

Languages:

English

Type of coverage:

International

Countries of coverage:

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Lifestyle

Health and well-being

Entertainment and culture

Entrepreneurship

Journalism genres:

Reviews

Chronicles and non-fiction

Essays

Interviews and reporting

Opinion

Journalism coverage types and techniques:

Live coverage of events

Engaged, community-driven or participatory journalism

Tech platforms and other mediums used:

Newsletter

Messaging service

Social media platforms

Podcast

YouTube

Twitter

Instagram

Social media audience

Facebook number of followers:

1,271,865

Twitter number of followers:

1,800,000

Instagram number of followers:

2,626,166

YouTube number of followers:

33,900

Tiktok number of followers:

344,900

Founders

Female:

Male:

Founders:

Uche Eze Pedro simply known as Uche Pedro

Directors:

Uche Pedro - Founder, Mary Edoro - Chief of Staff, Pamela Akpavie - Head of legal, admin and HR, Oluwadunsin Sanya - Head of Editorial and Innovation, Omotunde Ibironke - Head of Partnerships and Growth.

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Bellanaija

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources