Between 10and5

https://10and5.com
Between 10and5 is a South African digital media platform dedicated to showcasing the country's emerging creative industry. Covering sectors such as art, design, fashion, film, and music, the platform provides daily updates and insights into the latest trends and developments. Beyond content publication, Between 10and5 engages in community-building initiatives, including Instagram auctions that support local artists and collaborations with organizations like Business and Arts South Africa (BASA). The platform also offers digital publishing, marketing, and event services, aiming to provide comprehensive support to the creative community. The team comprises professionals like Star Senamile Shongwe, who has contributed significantly in roles ranging from talent management to content creation. Through its multifaceted approach, Between 10and5 continues to be a pivotal force in promoting and supporting South Africa's creative landscape.

Source: Code for Africa

Last updated date: July 2026

Location:
Cape Town, South Africa
Year the organization started publishing:
2008
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Lifestyle
Entertainment and culture
Entrepreneurship
LGBTIQ+
Journalism genres:
Reviews
Essays
Interviews and reporting
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Crowdsourcing
Engaged, community-driven or participatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Newsletter
Social media platforms
Podcast
Print
YouTube
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
52,000
Twitter number of followers:
35,700
Instagram number of followers:
37,700

Management and team

Founders

Female:
1
Male:
1
Founders:
Uno de Waal, Annél Malan
Directors:
Operations & New business - Andile Masilela Director & Owner - Annel Malan

Team

Full-time employees:
8
Part-time employees:
15
Freelancers or consultants:
7
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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