Bloc de Moda is a digital media with 19 years of experience that is dedicated to generating its own content on fashion and design, covering both the aesthetics, culture and economics of clothing. Recognized as a pioneer in fashion communication on digital and mobile platforms in the region, Bloc de Moda has participated in notable events such as the fashion weeks of New York, Paris (Prêt-à-porter and Haute Couture), London, São Paulo and the Inspiramais and MIDO fairs, in Milan, and the NYFW men's collections, in addition to closely monitoring the Buenos Aires scene. Its proposal combines unique reports and a critical perspective that connects fashion culture with rock, art and politics. The director and founder of Bloc de Moda, Lorena Pérez, is a journalist specialized in fashion, digital journalism and archives. He launched this medium in 2006, making it the first digital fashion site in Argentina. Lorena has received the "Contribution to digital fashion journalism" awarded by the University of Palermo in 2013 and has worked as a freelance journalist for media such as El Cronista, La Nación and magazines such as Brando, Apertura, Cosmopolitan, Rolling Stone and L'Officiel. In addition to her journalistic work, she is a teacher, a consultant on digital projects and is part of academic research at the University of Palermo and the Parsons School in New York. Bloc de Moda has also organized conferences on self-management and digital fashion journalism at institutions such as FADU UBA, Universidad ORT of Uruguay and the Argentine Chamber of Fashion. Its classes and programs are available both for institutions and online, promoting accessible education about the fashion industry. Through its various initiatives, Bloc de Moda maintains its commitment to generating unique stories and building rigorous and innovative fashion journalism.