Bola Na Rede

https://bolanarede.pt

Bola na Rede was founded in 2012, aiming to create a media outlet for college graduates to gain experience before entering the media industry. It all began as a hobby and a way for its founder, Mário Cagica, to feed his passion for sports.

However, after a decade, Bola na Rede attracts more than one million unique users a year. The website's reputation for helping young college graduates is part of its success, Cagica says. Bola na Rede has made agreements and partnerships with universities across Portugal, giving many students their first professional journalism experience.

Its primary source of funding is advertising.

Bola na Rede distinguishes itself from other media outlets for its transparent, non-neutral tone and contextual information about the world of sports.

Mário hoped transparency would spare him and his team from the zealous attacks of sports fans, particularly the football ones. But that didn't happen: one of Cagica's biggest challenges is dealing with online harassment regarding football teams. "It's too much. People lose their minds over it and become too aggressive. We're constantly working on keeping our ground. It's rather exhausting," Mário says.

Source: Oasis Europe

Last updated date: November 2025

Location:
Lisbon, Portugal
Year the organization started publishing:
2012
Languages:
Portuguese
Type of coverage:
International
Countries of coverage:
Other
Other countries of coverage:
Global

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Sports
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Satire
Reviews
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
69,741
Twitter number of followers:
10,900
Instagram number of followers:
9,635
YouTube number of followers:
6,000

Management and team

Founders

Female:
0
Male:
1
Founders:
Mário Cagica
Directors:
Mário Cagica, Vítor Miguel Gonçalves

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
60

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Audience support / reader revenue
Other
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Individual donations
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Individual donations

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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