Brujula News

https://www.brujula.news/
It is a website specialized in investigative journalism, especially on issues of corruption and transparency. The only media in Baja California that is not financed with advertising contracts that come from the three branches of government, thus ensuring the independence of its editorial line. 

Source: SembraMedia

Last updated date: April 2025

Location:
Mexicali, Mexico
Year the organization started publishing:
2021
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Baja California

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Economy and business
Entertainment and culture
Society and human rights
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
4,758
Twitter number of followers:
403
Instagram number of followers:
115
YouTube number of followers:
506
Tiktok number of followers:
13,000

Management and team

Founders

Female:
2
Male:
1
Founders:
Dianeth Pérez Arreola
Directors:
Dianeth Pérez Arreola

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants from private donor organisations
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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