Business Metrics is a Nigerian media and strategic communications company focused on the intersection of markets, technology and public policy. Through its newsroom, it publishes data‑driven reporting, explainers, editorials and analyst insights for business leaders, investors and policymakers. Coverage spans capital markets, money and fixed income, banking, pensions and insurance, alongside ICT, telecoms, startups and energy. Beyond publishing, the company convenes high‑level stakeholder conversations. Since 2021 it has organised the Policy Implementation Assisted Forum (PIAFo), a dialogue platform for Nigeria’s telecoms and digital‑economy agenda. PIAFo has run multiple editions with more than 80 speakers, over 4,000 hybrid attendees and hundreds of media pickups, tackling issues including 5G readiness, a “dig‑once” fibre policy, indigenous content and protection of critical information infrastructure. In 2025 Business Metrics launched the Rural Connectivity Summit in Lagos, a seven‑year initiative to narrow rural access gaps and unlock economic potential; the inaugural event brought the Nigerian Communications Commission together with operators, financiers and development partners. By combining journalism with convening, Business Metrics positions itself as a bridge between policy and practice, aiming to equip decision‑makers with credible information and practical pathways to implementation across Nigeria’s economy. Its audience includes corporate executives, regulators, technologists and SME founders who rely on its sector reporting and events to track reforms, interpret macro trends, and surface actionable solutions that can scale in the Nigerian context.

Source: Code for Africa

Last updated date: July 2026

Location:
Lagos, Nigeria
Year the organization started publishing:
2020
Languages:
English

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Economy and business
Journalism genres:
Interviews and reporting
Journalism coverage types and techniques:
Breaking news
Data journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
Twitter
Facebook
Instagram
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
4,600
Twitter number of followers:
101
Instagram number of followers:
42

Management and team

Founders

Female:
0
Male:
1
Founders:
Lateef Omobayo Azeez
Directors:

Team

Full-time employees:
2
Part-time employees:
6
Freelancers or consultants:
0
Volunteers:
3

Business structure and revenue sources

Organization tax status:
For-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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