Cactus is an online media outlet that reports on the environment and healthcare issues that are often underrepresented in the media.

The outlet aims to spread verified and reliable scientific information from international sources, and translate this content into Georgian in order to make global knowledge accessible to Georgian readers and promote fact-based science.

Along with the translation of reliable scientific sources, Cactus requests relevant data from Georgian government agencies to provide local context for important international scientific discoveries, find similarities and differences, and present them to Georgian readers.

Cactus also advocates for collecting and analysing reliable environmental data to understand the underlying issues and improve data-driven policy-making in the country. It also tries to raise awareness about the importance of climate change in Georgia, where this remains "a luxury topic to report on", as the media's attention primarily focuses on topics such as poverty, politics, or the economy.

The organisation was co-founded in 2018 by Tsira Gvasalia, a journalist with extensive experience in environmental reporting and a passion for in-depth, fact-based journalism. Inspired by The New York Times's reporting, Gvasalia has developed an interest in adapting English-language information for Georgian audiences.

"As we do not have the local expertise and a well-developed scientific ecosystem, it is very important to bring non-Georgian sources and verified scientific knowledge to Georgia," Gvasalia said.

During the Covid-19 pandemic, Cactus was one of the most relevant Georgian-language sources, relying on the most valid scientific sources and translating them into Georgian. The sources and data collected and published by Cactus were used by both television and online media organisations.

Cactus is also involved in cross-border reporting projects, and works closely with Armenian and German colleagues to raise awareness of the impact of pollution on the environment.

Source: Oasis Europe

Last updated date: November 2025

Location:
Tbilisi, Georgia
Year the organization started publishing:
2018
Languages:
Georgian
Type of coverage:
National

Content

Type of content produced by theme:
Science
Environment
Health and well-being
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Social media platforms
Facebook
Instagram
Primary tech platform or medium used to publish content:
Facebook

Audience and reach

Social media audience

Facebook number of followers:
10,000
Instagram number of followers:
304

Management and team

Founders

Female:
2
Male:
0
Founders:
Tsira Gvasalia, Lana Qaraia
Directors:
Tsira Gvasalia

Team

Full-time employees:
1
Part-time employees:
2
Freelancers or consultants:
1
Volunteers:
5

Business structure and revenue sources

All revenue sources reported by media leaders:
Grants
Grants from private donor organisations
Grants from foreign governments
The primary source of revenue reported by media leaders:
Grants from private donor organisations
The second most important revenue source reported:
Grants from foreign governments

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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