In Chócale the economy is for everyone. It is the first economic media in Chile that brings users closer in simple and friendly language to topics such as personal finances, financial education, economic news and practical data on banks, payment methods, consumption, retail, technology, telecommunications, travel and procedures.

It was founded by journalist Maximiliano Valdés and officially launched in January 2019. Since then, it seeks to help people make better decisions in their homes and in their daily lives to save money and live better.

Through its articles, guides and reports, in addition to spaces such as streaming, newsletters and social networks, seek to explain the economy with new eyes.

Source: SembraMedia

Last updated date: November 2025

Location:
Santiago, Chile
Year the organization started publishing:
2019
Languages:
Spanish
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Science
Technology
Economy and business
Lifestyle
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
1,038
Twitter number of followers:
37,900
Instagram number of followers:
27,200
YouTube number of followers:
1,450
Tiktok number of followers:
5,423

Management and team

Founders

Female:
1
Male:
1
Founders:
Maximiliano Valdés, Antonia del Pedregal
Directors:
Maximiliano Valdés, Antonia del Pedregal

Team

Full-time employees:
4
Part-time employees:
2
Freelancers or consultants:
1
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Google Adsense
Programmatic ad networks
Affiliate advertising
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Training services for other clients
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Branded content or native advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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