Chouf TV is a Casablanca-based, Arabic-language digital news channel that built a mass audience around fast, video‑led reporting. Founded in 2012 by journalist Driss Chahtane and owned by his single‑shareholder company SW Media, it presents itself as Morocco’s first “electronic TV” channel. The outlet produces rolling breaking news, on‑the‑scene live streams, crime and justice reports, human‑interest appeals, entertainment and celebrity news, sports, and political coverage aimed at a broad, popular audience across Morocco and the diaspora. Its distribution is overwhelmingly social: in 2025 the company said it surpassed 25 billion views across platforms in one year and 23 million followers on its main Facebook page, with multi‑million audiences on YouTube, Instagram, TikTok and WhatsApp. Revenue comes largely from digital advertising; corporate records cited in 2019 showed SW Media reported about 10 million dirhams in sales for 2018, and Chahtane has said the newsroom relies on a nationwide network of correspondents and more than 100 journalists. Alongside its reach, Chouf TV draws sustained criticism from human‑rights and press‑freedom groups for sensational coverage, privacy intrusions, and smear campaigns against activists and independent reporters; it has been cited as part of a pro‑government “slander media” ecosystem and noted for privileged access such as livestreaming sensitive police operations. The brand also promotes itself as “the people’s channel,” underscoring a populist, street‑level approach to news.