The media organisation was founded in České Budějovice, a southern city of the Czech Republic. It publishes information on public finances, policy and regulations, business, culture, and social affairs.
"We are focused on micro news. It immediately became viral because people lacked local news. There was a certain decay in regional reporting," Drbna.cz's editor-in-chief, Michael Daněk, said.
Today, the media organisation has eight delegations, each in a different Czech Republic city and region.
Every media outlet city (České Budějovice, Liberec, Hradec Králové, Karlovy Vary, Plzeň, Jihlava, Brno, and Olomouc) has its social media pages; they directly target their regional audience. So the media outlet does not communicate with readers at the national level.
Drbna.cz has an engaged community; people send ideas for stories and alert the team if something is happening in their neighbourhood.
Once per year, the organisation prints a selection of articles and uses them as a marketing tool.
In May 2021, Drbna.cz became a founding member of the Association of Online Publishers. The association lobbies the Czech Republic and the EU authorities in favour of financial support for independent media and preserving freedom of speech. At the same time, the media outlet strives for a dialogue with technology platforms about the rules for publishing and limiting publishers' advertising.
Source: Oasis Europe
Last updated date: November 2025
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