E-Tangata is a digital platform, set up by charitable organisation, the Mana Trust, in 2014. It is an online magazine, publishing stories weekly on a Sunday. The platform's goal is to build a stronger Māori and Pacific presence, both in the media as journalists, as well as in the stories being told. It is a non-profit publication that runs on donations from supporters, and is worked on by a team of mostly part-time journalists and writers who are dedicated to building a more balanced and informed view of society in Aotearoa New Zealand, which includes covering off politics, community, te reo Māori (the Māori language), Māori artists as well as health and wellbeing. One of E-Tangata's co-founders Gary Wilson was instrumental in increasing representation of Māori and Pacific as journalists by starting to run a practical training series in the 1980s that gave many students a taste of journalism, and led some to begin a career in this field, including well-know news broadcaster Mike McRoberts, or radio presenter Niva Retimanu. In the 1990s, Wilson, along with Derek Fox and Piripi Whaanga, set up Mana Māori Media which took te reo Māori and Pākehā (caucasian) stories to outlets like Radio New Zealand and the network of iwi-led broadcast stations. Along with this, they also published the Mana Magazine, which ceased in 2004. By this time the Mana Trust was also established, and 10 years later, they launched E-Tangata as a digital project.

Source: Project Oasis New Zealand

Last updated date: March 2026

Location:
New Zealand
Year the organization started publishing:
2014
Languages:
English
Te reo Māori
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Economy and finance
Journalism industry
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Interviews and reporting
Opinion
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Twitter
Facebook
Instagram
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
26,000
Twitter number of followers:
10,400
Instagram number of followers:
6,400
YouTube number of followers:
973

Management and team

Founders

Female:
2
Male:
2
Founders:
Gary Wilson, Tapu Misa, Stacey Morrison, Dale Husband.
Directors:
Gary Wilson, Tapu Misa

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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