Economia Para La Pipol

https://economiaparalapipol.com/
It is a native digital media that seeks to bring economics and finance into simple language, and with that give citizens tools to make better decisions. It was born in April 2021, in the midst of a pandemic and national strike. In these more than three years he has received five awards for his work in disseminating economic and personal finance topics. It is a medium with an innovative proposal to the need for economic information in Colombia.

Source: SembraMedia

Last updated date: April 2025

Location:
Bogotá, Colombia
Year the organization started publishing:
2021
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Education
Environment
Politics
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Journalism industry
Gender
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Essays
Interviews and reporting
Information services
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Social media platforms
Podcast
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
4,820
Twitter number of followers:
60,300
Instagram number of followers:
91,900
YouTube number of followers:
13,500
Tiktok number of followers:
6,171

Management and team

Founders

Female:
3
Male:
0
Founders:
María Camila González Olarte, Valerie Cifuentes Martínez, Angélica María Gómez Benavides.
Directors:
María Camila González Olarte, Valerie Cifuentes Martínez

Team

Full-time employees:
5
Part-time employees:
0
Freelancers or consultants:
4
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising sold by an external agency
Event sponsorships
YouTube channel income
Services for clients and other private corporations
Services for nonprofit organisations
Training services for journalists
Training services for other clients
Product development and sales
Content development for other non-journalistic companies
Content development for NGOs
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Branded content or native advertising
The second most important revenue source reported:
Content services for others
Others revenue sources:
Sale of merch to our followers

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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