"Our goal is to be like The New Yorker of Estonia," says founder Janeck Uibo, entrepreneur by trade but journalist at heart. Edasi.org aims to reduce the surrounding noise and replace it with a profound reading experience. It is a long-form magazine whose purpose is to inspire and educate.
Edasi.org publishes a quarterly printed magazine and online content continuously, with most of the latter behind a paywall. It has a small team and over 30 recurring co-authors. Uibo calls the magazine a "small miracle" because, against the odds, it is making an economic profit, and the organisation is working to continue growing in the future.
The magazine and website publish slow journalism with essays, analysis and feature topics ranging from lifestyle to society and politics. Compared to mainstream news sites, it stands out with its clean and calm aesthetics, which is meant to value the reader's time and ability to think.
Source: Oasis Europe
Last updated date: November 2025
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