The personalist website was created by journalist Éder Luiz da Silva in 2010, who saw the online format grow with the popularization of Facebook. Having worked for radio and TV networks, Éder Luiz started the site with his sports news blog.

The site that followed included other coverage, such as public safety, police, cities, among others. Coverage extends from the west of the state to the Chapecó and Serra Catarinense regions, including around 30 municipalities.

With the transfer of a TV network's operations from Joaçaba to another city around two years after the launch of EderLuiz.com.vc, the founder stood out in a news desert. The Facebook page linked to the site is still his main communication channel, with 120,000 followers.

Source: AJOR

Last updated date: July 2024

Location:
Joaçaba, Brazil
Year the organization
started publishing:
2010
Languages:
Portuguese
Type of coverage:
Regional
Area of coverage:
Região Oeste de Santa Catarina

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Messaging service
Telegram
WhatsApp
Social media platforms
Facebook
Instagram
Tiktok
LinkedIn
Podcast
YouTube
Vodcast or other video platforms
Mobile app

Management and team

Founders

Female:
0
Male:
1
Founders:
Éder Luiz da Silva
Directors:
Éder Luiz da Silva

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
2
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Meta content income
Services for clients and other private corporations
Services for nonprofit organisations
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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