El Brifin

Brifin is a daily summary of the most important local and international news sent by e-mail from Monday to Friday. When you wake up, you open your email, and in a few minutes you will be up to date. Winners of the 2019 National Digital Journalism Award, category Best innovation project in digital media.

Below are some excerpts from a report made about the group: "On January 16, 2017, a blue cyclops dog with an antenna for its tail proclaimed himself the friend who tells you the news. Since that day, from Monday to Friday, Brifer, as the dog is called, arrives in the email of 50 thousand people in the morning with El Brifin, a news summary in which he briefly, simply and humorously reports what is happening in the country and the world. Brifer reaffirms that the dog is the best friend of man (and of women, intersex people, adolescents, the elderly...), and that is why he wants them to be well informed before leaving home".

Brifin has 50 thousand subscribed brifers and an opening rate of 40%, where mobile phones represent the most used devices for reading. Every day these subscribers (who are in Santo Domingo, Santiago, provinces and 8% in the rest of the world), receive an email loaded with information and relevant data, "so that they are not in the air when they go out into the street."

Currently their sections are General summary (where they compile all the news), Phrase of the day (a news item reviewed from a funny, redundant or strange phrase), The figure of the day (a news story told from a number), Image of the day (photo news), La Brifipedia (a strange word for expand the vocabulary or laugh) and A day like today (anniversaries and notable dates).

In their business model they have at least six forms of promotion, always explicit in which the reader can clearly realize that it is advertising and not a promotion that they pass off as news, something that is non-negotiable with them.