El Foco

https://elfoco.pe/
El Foco is an association of investigative journalists founded on July 14, 2020 as a non-profit civil organization. It is a native digital medium that produces journalistic reports that are characterized by their rigor, independence and ethical principles. It seeks to provide information of public interest that helps Peruvians make the best decisions. Its reporters believe in the defense of democracy, the fight against corruption, human rights, social and economic justice, gender equality, interculturality and the defense of the environment. Its team is young: the average age of its reporters is 25 years old. Financial sustainability is thanks to its subscribers, donations via the Yape and Paypal applications and journalistic funds and contests. The motto of El Foco is “Journalism without untouchables”, and it is in response to the large and traditional Peruvian media that lately are characterized by prioritizing their commercial interests before the search for the truth and the defense of the public interest.

Source: SembraMedia

Last updated date: April 2025

Location:
Lima, Peru
Year the organization started publishing:
2020
Languages:
English
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Education
Environment
Politics
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Economy and finance
Journalism industry
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Crowdsourcing
Solutions or constructive journalism
Cross-border journalism
Collaborative journalism
Fact-checking
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
25,000
Twitter number of followers:
57,000
Instagram number of followers:
20,700
YouTube number of followers:
3,750
Tiktok number of followers:
91,300

Management and team

Founders

Female:
2
Male:
4
Founders:
Eloy Marchán, Alonso Zambrano, Fabiola Granda, Fiorella Cubas, Fernando Pinzás, Carlos Espinoza.
Directors:
Eloy Marchán, Alonso Zambrano, Valeria Vicente, Laura Miñano.

Team

Full-time employees:
4
Part-time employees:
7
Freelancers or consultants:
5
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Audience support / reader revenue
Grants from private donor organisations
Grants or investment from philanthropic organisations
Grants from United Nations, UNESCO, and other agencies
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Services for nonprofit organisations
Training services for journalists
Content development for other media
Content development for other non-journalistic companies
Memberships
Website subscriptions
Crowdfunding campaigns
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other media
The second most important revenue source reported:
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Has a whistleblower policy
Publishes a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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