El Otro Enfoque | Pasion Por La Verdad

https://elotroenfoque.mx/
The Other Approach has added the collaboration and prestige of renowned journalists in the Mexican Bajío area as well as young reporters who are passionate about informing their audience. Those who collaborate in El Otro Enfoque seek to be a new option for communication and journalism in Guanajuato, under a citizen and hope approach.

Source: SembraMedia

Last updated date: April 2025

Location:
Guanajuato, Mexico
Year the organization started publishing:
2010
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Guanajuato, León, Irapuato, Salamanca, Celaya y Silao.

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Politics
Entertainment and culture
Law and crime
Society and human rights
Religious minorities
Journalism genres:
Reviews
Interviews and reporting
Information services
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
Print
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
123,000
Twitter number of followers:
4,630
Instagram number of followers:
47,000
YouTube number of followers:
5
Tiktok number of followers:
12,000

Management and team

Founders

Female:
0
Male:
0
Founders:
Alfonso Machuca, Verónica Espinosa
Directors:
Alfonso Machuca A, Consuelo Aguirre

Team

Full-time employees:
5
Part-time employees:
1
Freelancers or consultants:
3
Volunteers:
1

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Programmatic ad networks
Local advertising sold by own team
Services for clients and other private corporations
Content development for other non-journalistic companies
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Content development for other non-journalistic companies

Transparency

Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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