El Planteo is a digital media in Spanish specialized in topics of cannabis, psychedelics, sustainability and culture. Founded in 2020, the site has positioned itself as a reference in Latin America and Spain, standing out for offering reliable and relevant content for an audience interested in emerging sectors and their trends. Led by Javier Hasse, a renowned journalist in the cannabis field, El Planteo addresses varied topics, from self-cultivation and the science behind cannabis, to social equity and regulatory policies, in addition to promoting an open and demystified conversation on these topics. El Planteo's mission is to inform, educate and empower its readers, challenging the stigmas and taboos associated with the consumption and production of cannabis and psychedelics. With a focus on responsibility and journalistic rigor, the outlet offers exclusive interviews with key industry players, analysis articles and educational videos, covering scientific, social and business aspects. The platform has received multiple recognitions, including awards such as the High Times 100, Bluntness 100 and Global Cannabis Times 100, reflecting its impact on the industry and its leadership as a Spanish-language news source. Additionally, El Planteo maintains a notable reach with more than 300,000 monthly readers and millions of social media impressions, allowing it to influence the public debate on cannabis and other innovative topics. The wide distribution of his articles through platforms such as MSN, Benzinga, and High Times highlights his relevance in Spanish-language journalism and his ability to connect with a young, diverse and entrepreneurial audience.

Source: SembraMedia

Last updated date: April 2025

Location:
Buenos Aires, Argentina
Year the organization started publishing:
2020
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Canada
Chile
Colombia
Costa Rica
Cuba
Dominican Republic
Ecuador
El Salvador
Guatemala
Honduras
Mexico
Nicaragua
Panama
Paraguay
Peru
Puerto Rico
Spain
Trinidad and Tobago
United States
Uruguay
Venezuela

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Crowdsourcing
Explanatory journalism
Cross-border journalism
Tech platforms and other mediums used:
Website
Blog
Newsletter
Messaging service
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
Telegram
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
80,000
Twitter number of followers:
5,000
Instagram number of followers:
87,400
YouTube number of followers:
10,000
Tiktok number of followers:
75,000

Management and team

Founders

Female:
2
Male:
1
Founders:
Javier Hasse, Natalia Kesselman y Cynthia Salarizadeh
Directors:
Javier Hasse, Natalia Kesselman, Hernán Panessi, Mariana Venini, Francisco Beasley, Melissa d'Huicque, Carolina Failde.

Team

Full-time employees:
12
Part-time employees:
15
Freelancers or consultants:
10
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Memberships
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Content development for other non-journalistic companies
The second most important revenue source reported:
Branded content or native advertising

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Has a sexual harassment or institutional violence policy
Publishes a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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