El Resalador is a self-managed media outlet based in Córdoba. It functions as a work cooperative, and focuses on making visible issues and events that are usually ignored or treated superficially by the mass media. Its proposal is aimed at new audiences and, in particular, at a young public disenchanted with media conglomerates that prioritize economic interests over independent journalism. With a dynamic and modern approach, El Resaltador is mainly committed to audiovisual content that is entertaining, informative and capable of connecting with its audience. Among its values, the defense of a healthy environment, the rights of women and the LGBTQ+ community, the recognition of indigenous and native communities, the fight for racial equality and support for the working and popular class stand out. The medium also positions itself firmly against institutional violence, machismo, labor exploitation, speciesism and environmental destruction. From this perspective, El Resaltador promotes the democratization of information and advocates for an equitable distribution of state advertising, as a fundamental tool to guarantee the sustainability of alternative and self-managed media.

Source: SembraMedia

Last updated date: April 2025

Location:
Córdoba, Argentina
Year the organization started publishing:
2016
Languages:
Spanish
Type of coverage:
Regional
Area of coverage:
Ciudad de Córdoba y el resto de la provincia. También cobertura nacional

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Sports
Health and well-being
Entertainment and culture
Society and human rights
Gender
LGBTIQ+
Journalism genres:
Information services
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
12,000
Twitter number of followers:
3,425
Instagram number of followers:
67,900
YouTube number of followers:
5,530

Management and team

Founders

Female:
1
Male:
1
Founders:
Virginia Bortolon, Cristian Dominguez, Juan Ignacio Stancich, Emilia Urouro, Maximiliano Taibi, Guadalupe Fernandez,
Directors:
Virginia Bortolon, Cristian Dominguez, Juan Ignacio Stancich, Emilia Urouro

Team

Full-time employees:
11
Part-time employees:
3
Freelancers or consultants:
8
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants from local and national government, and other connected governmental institutions or entities
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Training services for other clients
Technology development services
Content development for other media
Content development for other non-journalistic companies
Website subscriptions
Individual donations
Event ticket sales
The primary source of revenue reported by media leaders:
Local advertising sold by own team
The second most important revenue source reported:
Branded content or native advertising

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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