El Salto

El Salto is a generalist media outlet edited by a cooperative. Since 2017, it has covered current affairs "with a critical vision and focused on giving voice to social movements," El Salto's journalist Sara Plaza said. "Our mission is to offer an alternative and necessary voice, independent from big companies, plural, combative, and where feminism is important."

It employs 24 people in Madrid and has newsrooms in six Spanish regions. These newsrooms have complete autonomy, as the media outlet has a horizontal organisation. "At El Salto there are no managers, ownership is collective, we use assembly methods, and all employees are paid the same," Plaza explained.

El Salto publishes on a national website and six regional versions. It also has a newsletter, a monthly print magazine, a podcast, a streaming radio, audiovisual projects, and a blog in which its 8,200 members collaborate. Its 2021 annual accounts show that 76% of its revenue comes from members, and the rest from advertising and printing services.

Its website details three pillars of the project: internal democracy, journalistic quality, and ethical financing. Its code of ethics establishes that its advertisers will not include large listed companies or companies that violate human, environmental, social or labour rights. In addition, advertising revenues cannot exceed 20% of the media outlet's total revenues. "Our audience trusts our content. In the same way, our audience trusts our advertisers," the organisation says on the website.

Its audience is "people who are curious about the world around them. People who want to keep learning, always. They want to be challenged every day," the outlet explained on its website. "Our readers have open minds; they think differently and take action. They are people who want to change the world through their actions, but also through their consumption."