El Urbano is a native digital media, founded in July 2020, with the commitment to offering a unique perspective on Ciudad del Este, Alto Paraná and Paraguay. From its platform, it focuses on telling alternative chronicles that allow us to rethink the imaginary of Ciudad del Este, and overcome its limited vision as a territory of mafias, smuggling, drug trafficking, commerce, soy and energy. Its editorial proposal seeks to highlight the plurality of voices and experiences that characterize the Eastern region of the country and the Triple Border. El Urbano's chronicles cover a wide spectrum of topics, including life stories, artistic and cultural initiatives, and family endeavors in adverse times. In addition, the medium strives to highlight those people and places that contribute to building urban life and the history of the city, offering a fresh and entertaining story. Guided by values ​​of plurality, truthfulness, equity, respect for human rights and freedom, El Urbano aspires to provide an accessible and dynamic journalistic approach, with formats ranging from articles and audiovisuals to infographics. This approach allows readers to interact with the content and learn about diverse perspectives on local and national issues, thus promoting a comprehensive look at the realities of the region.

Source: SembraMedia

Last updated date: April 2025

Location:
Ciudad del Este, Paraguay
Year the organization started publishing:
2020
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Paraguay

Content

Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Journalism industry
Gender
Feminism
LGBTIQ+
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Chronicles and non-fiction
Essays
Interviews and reporting
Information services
Opinion
Narrative journalism
Reviews
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Social media platforms

Audience and reach

Social media audience

Facebook number of followers:
12,965
Twitter number of followers:
511
Instagram number of followers:
835

Management and team

Founders

Female:
1
Male:
1
Founders:
Carlos Ramón Schrodel, Sofía Masi
Directors:
Carlos Ramón Schrodel, Kevin Nohl Eisenhut

Team

Full-time employees:
2
Part-time employees:
4
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Content services for others
Audience support / reader revenue
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Content development for other non-journalistic companies
Event ticket sales
The primary source of revenue reported by media leaders:
Branded content or native advertising
The second most important revenue source reported:
Event ticket sales

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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