Estonian World is a global independent online magazine founded in London in 2012 and headquartered in Tallinn, Estonia.

The magazine was founded by three young Estonian journalists and expats who wanted the world to know how Estonians do things and what the small nation is about. It has contributors from Estonia and abroad, with editorial representations in London, Boston, Los Angeles, and Tallinn.

Estonian World aims to promote Estonia’s success stories positively and encouragingly, but it doesn’t neglect to write about the country's and people’s challenges and concerns. The organisation covers a wide range of topics such as technology, business, culture, security, lifestyle, and science, through news, features, opinion pieces, and interviews.

With global contributors and over 60,000 followers on social media (Facebook, Twitter, Instagram, and LinkedIn), Estonian World is one of the few English-language online publications about Estonia, read in more than 200 countries and territories. It’s a go-to page for expats in Estonia as well.

Source: Oasis Europe

Last updated date: November 2025

Location:
Tallinn, Estonia
Year the organization started publishing:
2012
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Economy and business
Entrepreneurship
Economy and finance
Journalism industry
Education
Lifestyle
Environment
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Chronicles and non-fiction
Essays
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Cross-border journalism
Collaborative journalism
Curated/aggregated content
Breaking news
Live coverage of events
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
44,000
Twitter number of followers:
14,564
Instagram number of followers:
2,407
YouTube number of followers:
90

Management and team

Founders

Female:
0
Male:
3
Founders:
Silver Tambur, Sten Hankewitz, Sander Saar
Directors:
Silver Tambur

Team

Full-time employees:
1
Part-time employees:
3
Freelancers or consultants:
10
Volunteers:
10

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Audience support / reader revenue
Grants from private donor organisations
Affiliate advertising
Branded content or native advertising
Individual donations
The primary source of revenue reported by media leaders:
Individual donations
The second most important revenue source reported:
National advertising sold by own team

Transparency

Doesn’t publish information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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