FactsMatterNG is an initiative launched in 2020 under the International Centre for Journalists (ICFJ) Knight Fellowship program in Nigeria. Its primary mission is to combat misinformation and fake news within the Nigerian digital media landscape by fostering collaborations among journalists, fact-checkers, and social media influencers. The organization produces a variety of content, including fact-checking videos, humor skits, webinars, and podcasts, all designed to present verified information in engaging and easily digestible formats. By leveraging the reach and credibility of prominent social media influencers, FactsMatterNG amplifies fact-checked information, aiming to restore information integrity and inoculate the public against misleading content. The initiative has been recognized for its innovative approach, receiving support from entities like the United States Consulate General in Lagos and being awarded a grant from the International Fact-Checking Network (IFCN) as part of the Google/YouTube Global Fact-Check Fund. Unique characteristics of FactsMatterNG include its use of humor and culturally resonant content to engage audiences, as well as its commitment to producing materials in local languages to reach underserved communities. Through these efforts, FactsMatterNG continues to play a pivotal role in strengthening Nigeria's information ecosystem.

Source: Code for Africa

Last updated date: July 2026

Location:
Lagos, Nigeria., Nigeria
Year the organization started publishing:
2023
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Environment
Politics
Technology
Society and human rights
Economy and finance
Journalism genres:
Investigative journalism
Journalism coverage types and techniques:
Fact-checking
Tech platforms and other mediums used:
Social media platforms
Podcast
Twitter
Facebook
Instagram
Tiktok
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
1,640
Twitter number of followers:
1,978
Instagram number of followers:
2,920
Tiktok number of followers:
1,333

Management and team

Founders

Female:
1
Male:
0
Founders:
Hannah Ajakaiye
Directors:

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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