FarmBizAfrica is a Kenya-based agricultural media and advisory organisation serving smallholder farmers across the continent. Founded in 2011 by Jethro Tieman and journalist Jenny Luesby, it publishes reporter-led farmer case studies, how‑to guides, pest and crop management advice, market and policy updates, and occasional job roundups. The service emphasizes farmer‑to‑farmer learning, with a library of more than 4,000 case studies distributed via web, email and social channels. The organisation reports a monthly reach of up to 3.75 million farmers, the majority in Kenya, and high reader engagement that has translated into widespread adoption of featured practices and income gains. In 2025 it is rolling out a digital training and extension program, built on a decade of field training with KALRO, KEPHIS, KENTRADE and industry partners, with targets to reach over five million farmers by end‑2026 at lower per‑farmer cost than traditional extension. FarmBizAfrica also develops tools such as PestScout and a free FarmSchool to support diagnostics and continuous learning. Its work was recognised in 2025 as a finalist for The Hague Innovators Awards, earning a main‑stage slot at ImpactFest. With reporters and agriculturalists on staff, the outlet anchors its coverage in practical results and climate‑smart solutions, aiming to improve yields, resilience and market access for smallholders.