Founded by Leo Prieto, a leader in innovation in Chile, and businessman Francisco Sandoval on August 8, 2008. In a matter of two years, the page had become one of the most important technology blogs in Spanish, reaching one and a half million visits per month. Thus they became part of the Betazeta Networks network. In July 2011 it received an investment from Grupo Copesa, one of the most important media groups in Chile, for three million dollars in exchange for 20% of its shares. This allowed it to extend its operations to the international market with the opening of offices in Spain and Mexico. Currently, they are part of the Publimetro network, a newspaper that is distributed in various Latin American countries - including Chile - and belongs to the Swedish holding company Metro International. Within this community, popular sites in Latin America stand out such as: Nueva Mujer (women's topics and conversations), Tacómetro (site for car fans), Fayerwayer (daily dose of technology) and Ferplei (community for soccer fans).

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Last updated date: March 2025

Source: SembraMedia

Location:
Santiago, Chile
Year the organization started publishing:
2008
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
United States
Bolivia
Canada
Chile
Colombia
Costa Rica
Ecuador
Guatemala
Mexico
Peru
Puerto Rico

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Environment
Technology
Sports
Lifestyle
Entertainment and culture
Journalism genres:
Reviews
Chronicles and non-fiction
Information services
Opinion
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
YouTube
WhatsApp

Audience and reach

Social media audience

Facebook number of followers:
215,000
Twitter number of followers:
462,900
Instagram number of followers:
23,700
YouTube number of followers:
4,035

Management and team

Founders

Female:
0
Male:
2
Founders:
Leo Prieto, Francisco Sandoval.
Directors:
Consuelo A. Rehbein Caerols.

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit

Transparency

Doesn’t publish information about annual revenue
Does not publish up to date information about its team
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