Finance in Tacones (Fintac) seeks to promote the financial well-being and empowerment of women, through the proper management of their economy. Their personal finance information platform is the first made by women and focused mainly on personal finances for this gender. They are generating a network of communicators and journalists who are and have been focused on the dissemination of these issues. They are convinced that there is strength in unity, and that in community we can contribute with greater speed and scope to financial well-being. Under the slogan “Do it for your money, do it for you”, they align their entire concept, since they believe that the more knowledge people have about how to properly manage finances, and the various financial tools that exist, they can increase their quality of life, that is, their personal and emotional well-being.

Source: SembraMedia

Last updated date: April 2025

Location:
Ciudad de México, Mexico
Year the organization started publishing:
2020
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Economy and business
Lifestyle
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Interviews and reporting
Opinion
Investigative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
18,000
Twitter number of followers:
14,190
Instagram number of followers:
1,377
YouTube number of followers:
181
Tiktok number of followers:
240

Management and team

Founders

Female:
3
Male:
0
Founders:
Lucía Quiroga, Carolina Rojas, Yael Córdova
Directors:
Lucía Quiroga

Team

Full-time employees:
3
Part-time employees:
2
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Not yet incorporated / registered
All revenue sources reported by media leaders:
Consultancy services
Content services for others
Other
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
Services for clients and other private corporations
Training services for journalists
Content development for other media
Content development for other non-journalistic companies
The primary source of revenue reported by media leaders:
Other
Others revenue sources:
Podcast

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t publish an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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