Fótbolti.net is a media outlet specialising in football that launched in April 2002. According to the organisation, the media outlet has greatly increased in popularity since its first day, with two million page views per week and each visitor reading approximately 26 news articles per week.

That makes the website Fótbolti.net the most-read sports media outlet in the country, even after combining all the football sections of the country’s leading media, the organisation states on its website.

The sports media outlet was founded by Haflídi Breiðfjörður, who still runs it as its executive director. The editor of Fótbolta.net is Elvar Geir Magnússon.

Hlutafélagið Fótbolti is in charge of the operation of the website, but it is entirely owned by the employees of the website: Haflída (95%) and Magnúsar Más Einarsson (5%).

Source: Oasis Europe

Last updated date: March 2026

Location:
Reykjavík, Iceland
Year the organization started publishing:
2002
Languages:
Icelandic
Type of coverage:
International
Countries of coverage:
Other
Other countries of coverage:
Global

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Sports
Journalism genres:
Interviews and reporting
Information services
Tech platforms and other mediums used:
Website
Social media platforms
Podcast
Vodcast or other video platforms
Twitter
Facebook
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
29,000
Twitter number of followers:
11,900

Management and team

Founders

Female:
0
Male:
1
Founders:
Haflídi Breiðfjörður
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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