Frida Magazin

FRIDA Magazin is an independent online publication reporting about cultural life in German-speaking Switzerland. It covers topics such as art, theatre, literature, and music. Besides, the media outlet also addresses broader contemporary issues: climate change, the relationship between culture and nature, questions of equality, future cultural policy, and the coexistence of generations. Beyond a journalistic medium, FRIDA Magazin is also a platform that provides space for writers, artists and musicians.

Founded in early 2022, FRIDA Magazin wants to offer something different from the usual cultural column in Swiss newspapers. Rather than focusing on large cultural and art institutions, it intends to shed light on the diversity of people shaping and innovating the Swiss arts and culture scene.

FRIDA Magazin primarily publishes on its website but also reaches out to its readers through a newsletter and social media (Facebook, Twitter, Instagram). While most articles, essays, and interviews are freely accessible, a selection of publications is exclusively available against a single payment or a six-month, annual or lifetime membership.

Based in Chur, the company behind FRIDA Magazin generates revenues with more than 1,120 subscriptions. It has also been granted financial support from philanthropic and private donors during its launch. With Edition FRIDA, the team behind FRIDA Magazin also publishes books (in print and electronic versions) and supports the cultural sector's administration, fundraising, and production management.