Gazeta do Cerrado is committed to generating solid, concise and well-founded content, with dynamism, responsibility and joviality, aimed at the public interest.

It seeks to do this with clear and objective information that highlights the collective interest as a vector and opens up space for the public and academia, law and economics, culture and citizenship.

It starts from the premise that communication is the basis of the structure of democratic society and the rule of law. It reports on the main events affecting the population and the segments that make up the various socio-economic realities.

It is based on the principles and promotion of general and unrestricted integrity, with responsible journalism.

Source: AJOR

Last updated date: July 2024

Location:
Palmas, Brazil
Year the organization
started publishing:
2016
Languages:
Portuguese
Type of coverage:
Regional
Area of coverage:
Norte; Amazônia

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Technology
Economy and business
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Live coverage of events
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Fact-checking
Curated/aggregated content
Tech platforms and other mediums used:
Website
Messaging service
Social media platforms
Podcast
Vodcast or other video platforms
YouTube
WhatsApp
Twitter
Facebook
Instagram
LinkedIn
Pinterest

Management and team

Founders

Female:
1
Male:
1
Founders:
Marco Aurélio Cassoli Jacob, Maria José Alves Cotrim
Directors:
Marco Aurélio Cassoli Jacob, Maria José Alves Cotrim

Team

Full-time employees:
2
Part-time employees:
1
Freelancers or consultants:
3
Volunteers:
1

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Grants from Google
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
National advertising sold by own team
Advertising for local governmental entities
Services for clients and other private corporations
Services for local governmental entities
Content development for other non-journalistic companies
Content development for NGOs
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Content services for others

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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