Gender Calling was launched in May 2022 as one of the first media outlets in Portugal to focus specifically on women and gender equality issues, minorities, and inequality.

"I wanted a media outlet that covered the challenges, the traumas, the difficulties of being a woman or a minority. I didn't want it to be only about investigative journalism or practical tips; I also wanted to include the journey of empowerment and what that takes," says founder Catarina Marques Rodrigues.

Catarina Marques Rodrigues is a journalist for Portugal's state TV, RTP. Before launching Gender Calling, her journalism career focused on the issues of gender inequality and minorities. Her accumulated professional experience led her to create an academy to train people and companies on inclusive communication and practices. The media outlet Gender Calling followed.

Marques aims to make Gender Calling her main job, but she struggles with finding income streams. The media outlet depends on Catarina's voluntary work and is occasionally funded by the consultancy and training services she provides via the Gender Calling Academy.

However, according to her, the feedback she has received has been very positive: "People tell me it's disruptive because it's honest," the journalist says.

Source: Oasis Europe

Last updated date: November 2025

Location:
Lisbon, Portugal
Year the organization started publishing:
2022
Languages:
English
Portuguese
Type of coverage:
International
Countries of coverage:
Other
United Kingdom
Other countries of coverage:
Cape Verde, Guinea Bissau

Content

Type of content produced by theme:
Entertainment and culture
Sports
Economy and business
Entrepreneurship
Journalism industry
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Data journalism
Crowdsourcing
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Twitter
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
98
Twitter number of followers:
3
Instagram number of followers:
2,828
YouTube number of followers:
65

Management and team

Founders

Female:
1
Male:
0
Founders:
Catarina Marques Rodrigues
Directors:
Catarina Marques Rodrigues

Team

Full-time employees:
0
Part-time employees:
1
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Consultancy services
Services for clients and other private corporations
Services for nonprofit organisations
Services for foreign governments
Services for local governmental entities
Training services for other clients
The primary source of revenue reported by media leaders:
Consultancy services

Transparency

Doesn’t publish information about annual revenue
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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