GroundUp is a South African non-profit news agency that publishes human-rights focused, public interest journalism. Our content is free to read and republish. GroundUp’s work is inspired by the human rights in the South African Constitution, including housing, education, health, safety, justice, food and dignity. These rights remain out of reach for many people in our country.

Source: Code for Africa

Last updated date: July 2026

Location:
Cape Town, South Africa
Year the organization started publishing:
2012
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Society and human rights
Journalism genres:
Chronicles and non-fiction
Investigative journalism
Journalism coverage types and techniques:
Explanatory journalism
Tech platforms and other mediums used:
Messaging service
Social media platforms
Podcast
YouTube
WhatsApp
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
33,000
Twitter number of followers:
75,200
Instagram number of followers:
2,696
YouTube number of followers:
3,320

Management and team

Founders

Female:
0
Male:
1
Founders:
Nathan Geffen
Directors:
Barbara October (Deputy Editor) Daniel Steyn (Associate Deputy Editor)

Team

Full-time employees:
16
Part-time employees:
3
Freelancers or consultants:
15
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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