"Guará Jornalismo" is a daily newsletter dedicated to covering the daily life of Joinville, the largest city in terms of population in Santa Catarina, with 616,000 inhabitants, ahead of the state capital, Florianópolis.

Social inequality and the promotion of democracy are on the radar of Guará Jornalismo's coverage. The name of the newsletter comes from this guideline. "Guará" is a bright red bird that inhabits the mangrove areas of Brazil's southern coast. In Joinville, the mangroves are on the outskirts of the city. According to the founder, Leandro Ferreira, "to see the beauty of the guará, you have to go there".

The aim of the newsletter is to cover subjects that are not covered by other traditional media outlets in the city and region, and to prioritize minority voices. Operations began in March 2023, but it was during the 2022 election period, between October and November, that the Guará Jornalismo project was designed.

The newsletter is sent out from Tuesday to Saturday at 7am, and is released to subscribers on Tuesdays and Thursdays, free of charge. Paid subscribers receive the content every day.

Source: AJOR

Last updated date: July 2024

Location:
Joinville, Brazil
Year the organization
started publishing:
2023
Languages:
Portuguese
Type of coverage:
Local
Area of coverage:
Joinville-SC

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Education
Environment
Politics
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Migration
Journalism genres:
Interviews and reporting
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Data journalism
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Podcast
YouTube
Twitter

Management and team

Founders

Female:
0
Male:
1
Founders:
Leandro Marcos Ferreira
Directors:

Team

Full-time employees:
1
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Audience support / reader revenue
Other
Newsletter subscriptions
The primary source of revenue reported by media leaders:
Audience support / reader revenue
The second most important revenue source reported:
Other

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Doesn’t have a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Does not publish up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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