How We Made It In Africa

http://www.howwemadeitinafrica.com
How we made it in Africa is an independent business publication focused on the people building companies across the continent. Founded in 2010 and based in Cape Town, it produces in-depth interviews with entrepreneurs and investors, drawing out strategies, mistakes and market lessons behind growth in sectors such as consumer goods, agriculture, manufacturing, fintech and energy. The outlet serves African executives, founders and professionals, as well as international investors seeking on-the-ground perspective. Reporting is driven by original Q&As, company case studies and investor conversations, complemented by a weekly newsletter and partner-supported briefing posts. The publication is produced by Maritz Africa and led by founder and editor-in-chief Jaco Maritz, working with contributors in multiple countries. Recognition includes being shortlisted for Media of the Year at the 2011 Diageo Africa Business Reporting Awards and a Bronze in the Specialist Publisher category at South Africa’s 2013 Bookmarks awards. Extending its journalism into long-form, the team published the 2018 book How we made it in Africa: Learn from the stories of 25 entrepreneurs who’ve built thriving businesses. With a readership that reaches over one million people annually, the publication has become a reference point for practical, first-person insight into doing business in Africa. Its coverage is widely used by market entrants evaluating opportunities and by founders comparing playbooks across countries.

Source: Code for Africa

Last updated date: July 2026

Location:
Cape Town, South Africa
Year the organization started publishing:
2010
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Social media platforms
Podcast
Twitter
Facebook
LinkedIn

Audience and reach

Social media audience

Facebook number of followers:
112,000
Twitter number of followers:
127,700

Management and team

Founders

Female:
0
Male:
1
Founders:
Jaco Maritz
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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