Idealog

Idealog began as print magazine in 2005, co-founded by Vincent Heeringa. It transitioned to become a digital-only platform in 2020. The publication is a sister to StopPress and NZ Marketing magazine, all titles owned by SCG Media. Idealog is dedicated to representing creativity, entrepreneurs and innovations from across Aotearoa New Zealand, telling the stories of new business ventures and startups, the latest in design, science and technology as well as news from the work-life space, like research on work from home preferences and what Kiwi workers want from their bosses. Its content also includes case studies, tips and advice from thought leaders and business founders as well as stories of success and how to get there. It is free to read and access and sends out an email newsletter to its subscribers once a week. Advertisers have opportunities across spots on the website and within the email newsletters to showcase themselves and their work.

Source: Project Oasis New Zealand

Last updated date: March 2026

Location:

Auckland, New Zealand / Aotearoa

Year the organization started publishing:

2005

Languages:

English

Type of coverage:

National

Editorial coverage:

Generalist, focused on multiple topics

Type of content produced by theme:

Science

Environment

Politics

Technology

Lifestyle

Entertainment and culture

Entrepreneurship

Journalism genres:

Reviews

Interviews and reporting

Information services

Opinion

Investigative journalism

Journalism coverage types and techniques:

Data journalism

Explanatory journalism

Fact-checking

Tech platforms and other mediums used:

Website

Newsletter

Social media platforms

YouTube

Twitter

Facebook

Instagram

Social media audience

Facebook number of followers:

8,300

Twitter number of followers:

43,500

Instagram number of followers:

2,284

YouTube number of followers:

165

Founders

Female:

Male:

Founders:

Vincent Heeringa

Directors:

Penny Murray, Marcus Hawkins-Adams

Team

Full-time employees:

Part-time employees:

Freelancers or consultants:

Volunteers:

Organization tax status:

For-profit

The primary source of revenue reported by media leaders:

Products and ecommerce

The second most important revenue source reported:

Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

Idealog

Content

Audience and reach

Social media audience

Management and team

Founders

Team

Business structure and revenue sources