Indian Link is a multicultural media organization covering Indian and South Asian community news in Australia, established in 1994. The publication operates across multiple platforms including print, online, radio, podcasts, and social media, providing coverage of community issues and South Asian perspectives on mainstream topics. Since its founding in 1994, Indian Link has developed into a multicultural media group serving the South Asian diaspora in Australia. The organization has received recognition through Multicultural Media Awards for its coverage of community affairs and perspectives.

Source: DPA

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
1994
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Sports
Lifestyle
Entertainment and culture
Entrepreneurship
Migration
Journalism genres:
Reviews
Interviews and reporting
Information services
Journalism coverage types and techniques:
Breaking news
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
YouTube
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
46,043
Instagram number of followers:
5,759
YouTube number of followers:
9,284

Management and team

Founders

Female:
1
Male:
1
Founders:
Pawan Luthra, Rajni Anand Luthra
Directors:
Rajni Anand Luthra

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
National advertising sold by own team
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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