IndigenousX is an Indigenous-owned and operated media, consultancy, and training organization focusing on Indigenous Australian voices and perspectives. Originally launched as a rotating Twitter account, it operates under principles of self-determination while showcasing diverse Aboriginal and Torres Strait Islander experiences. The platform serves as a forum for Indigenous Australians to share their perspectives on contemporary issues, contributing to public debate and demonstrating evolving approaches to news media representation. Through its rotating host model and media partnerships, IndigenousX provides a space for diverse Indigenous voices to reach broader audiences.

Source: Project Oasis Australia

Last updated date: March 2026

Location:
Australia
Year the organization started publishing:
2012
Languages:
English
Type of coverage:
National

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Ethnic minorities
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Essays
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Tech platforms and other mediums used:
Website
Social media platforms
Twitter
Facebook
Instagram

Audience and reach

Social media audience

Facebook number of followers:
23,340
Twitter number of followers:
69,643
Instagram number of followers:
43,125

Management and team

Founders

Female:
0
Male:
2
Founders:
Luke Pearson
Directors:

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
The primary source of revenue reported by media leaders:
Products and ecommerce
The second most important revenue source reported:
Products and ecommerce

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using publicly available information, and is shared for informational purposes only. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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