Infomercado is a digital media outlet specialized in economics, business and entrepreneurship, belonging to Inversiones Digitales FVR SAC. Today Infomercado is located among one of the five most relevant media outlets specialized in economics and business in Peru.

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Last updated date: March 2025

Location:
Piura, Perú
Year the organization started publishing:
2017
Languages:
Spanish
Type of coverage:
National

Content

Type of content produced by theme:
Science
Technology
Economy and business
Entertainment and culture
Entrepreneurship
Economy and finance
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Explanatory journalism
Breaking news
Live coverage of events
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
YouTube

Audience and reach

Social media audience

Facebook number of followers:
199,000
Twitter number of followers:
571
Instagram number of followers:
49,800
YouTube number of followers:
67,400
Tiktok number of followers:
458,300

Management and team

Founders

Female:
0
Male:
2
Founders:
César Flores Córdova, Juan Carlos Villacorta Reyes
Directors:
César Flores Córdova, Juan Carlos Villacorta Reyes

Team

Full-time employees:
3
Part-time employees:
3
Freelancers or consultants:
1
Volunteers:
2

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Advertising
Google Adsense
Programmatic ad networks
Branded content or native advertising
Local advertising sold by own team
YouTube channel income
Event ticket sales
The primary source of revenue reported by media leaders:
National advertising sold by own team
The second most important revenue source reported:
Google Adsense

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Has an ethics policy / manual
Publishes an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t publish a whistleblower policy
Has a complaints policy
Publishes a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
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