In 2012, journalist Daniel Tarozzi decided to write a book about people carrying out sustainable, grassroots initiatives in Italy. He was afraid that there were too few stories to include. Instead, he found over a thousand worthy stories scattered across the country.Tarozzi realised that most of them were unknown because they had never appeared in established media outlets. So, alongside a group of six colleagues, he launched Italia che cambia (in English: Italy on the move).The media outlet, owned by a cultural association with the same name, collects a still ever-growing number of initiatives. A constructive journalism approach seeks to overturn readers' mindsets by showing alternatives to the current economic and political system. As stated by Tarozzi: "Everybody loves repeating that things cannot change. But they already do."It also aims to map and build networks between the organisations and the people whose stories it tells. Its topics include society, education, lifestyle, food, health, environment, economics, and politics, reaching over two million annual unique users in Italy.In 2019, it won the national award Firenze per le culture di pace. Since June 2022, it has become a cooperative headquartered in Catania, Sicily.It is currently developing a membership model based on individual donations and paid services to the members; the goal is to make membership the primary revenue source in the near future.

Source: Oasis Europe

Last updated date: March 2025

Location:
Rome, Italy
Year the organization started publishing:
2013
Languages:
No information available
Type of coverage:
National

Content

Type of content produced by theme:
Education
Environment
Politics
Technology
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Society and human rights
Entrepreneurship
Economy and finance
Gender
Feminism
LGBTIQ+
DEIA: Diversity, equity, inclusion and accessibility
Journalism genres:
Chronicles and non-fiction
Interviews and reporting
Information services
Opinion
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Explanatory journalism
Cross-border journalism
Data journalism
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Social media platforms
Podcast
Print
YouTube
Telegram
Facebook
Instagram
LinkedIn
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
147,041
Instagram number of followers:
16,200
YouTube number of followers:
234,000

Management and team

Founders

Female:
3
Male:
4
Founders:
Daniel Tarozzi, Paolo Cignini, Andrea Degl'Innocenti, Francesco Bevilacqua, Claudia Bruno, Alessandra Profilio, Annalisa Jannone
Directors:
Daniel Tarozzi, Daniela Bartolini, Sara Ancorato

Team

Full-time employees:
6
Part-time employees:
6
Freelancers or consultants:
8
Volunteers:
5

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Advertising
Consultancy services
Content services for others
Audience support / reader revenue
Grants or investment from philanthropic organisations
Grants from corporations
Grants from local and national government, and other connected governmental institutions or entities
Grants from United Nations, UNESCO, and other agencies
Affiliate advertising
Branded content or native advertising
National advertising sold by own team
Event sponsorships
YouTube channel income
Services for clients and other private corporations
Services for nonprofit organisations
Training services for other clients
Content development for other media
Content development for other non-journalistic companies
Content development for NGOs
Memberships
Crowdfunding campaigns
Individual donations
The primary source of revenue reported by media leaders:
Grants
The second most important revenue source reported:
Content services for others

Transparency

Publishes information about annual revenue
Publishes the names of donors
Has an ethics policy / manual
Doesn’t publish an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Has a whistleblower policy
Doesn’t publish a whistleblower policy
Doesn’t have a complaints policy
Has a sexual harassment or institutional violence policy
Doesn’t publish a sexual harassment or institutional violence policy
Is not signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team
In SembraMedia we use own and third party cookies for analytical purposes that allow us to track, monitor and analyze your browsing and behavior to make improvements to the product based on the analysis made, as well as own technical cookies that allow the proper functioning of the website. You can accept all cookies by clicking the "Accept" button or configure or reject their use by clicking "Reject". More information in the Privacy and Cookies Policy.