In 2012, journalist Daniel Tarozzi decided to write a book about people carrying out sustainable, grassroots initiatives in Italy. He was afraid that there were too few stories to include. Instead, he found over a thousand worthy stories scattered across the country.Tarozzi realised that most of them were unknown because they had never appeared in established media outlets. So, alongside a group of six colleagues, he launched Italia che cambia (in English: Italy on the move).The media outlet, owned by a cultural association with the same name, collects a still ever-growing number of initiatives. A constructive journalism approach seeks to overturn readers' mindsets by showing alternatives to the current economic and political system. As stated by Tarozzi: "Everybody loves repeating that things cannot change. But they already do."It also aims to map and build networks between the organisations and the people whose stories it tells. Its topics include society, education, lifestyle, food, health, environment, economics, and politics, reaching over two million annual unique users in Italy.In 2019, it won the national award Firenze per le culture di pace. Since June 2022, it has become a cooperative headquartered in Catania, Sicily.It is currently developing a membership model based on individual donations and paid services to the members; the goal is to make membership the primary revenue source in the near future.