Jichha is a Katarista Indianist media founded in La Paz in 2017 that produces and publishes opinions, interviews, reports and essays, as well as having an academic area from which they disseminate activities and have a virtual repository of indigenous issues that contains books and films.

The medium established a series of alliances with traditional media to republish its opinion columns and to develop the program "Urnas y Warak'azos" in 2019 on Radio Deseo, the Bolivian anarcho-feminist movement Mujeres Creando, which was also uploaded to Facebook and Ivoox. On the same radio, they hosted the program "Voces Salvadas" - regarding the adjective used by President Jeanine Áñez in a speech that was accused of being racist - in which they addressed electoral issues.  Currently they support the programs "Paren el Ch'inqu" and "Las caras de llama", both programs broadcast on their Facebook and YouTube platforms.

They have organized a series of in-person and virtual conversations in Spanish and Aymara. In March 2020 they published their book "Wiphala, crisis and memory. Senkata, they don't deserve you", in which they address the human rights violations that occurred in the Bolivian social crisis at the end of 2019.

Jichha maintains alliances with local Indianist organizations as well as Peruvian and Ecuadorian ones. At the end of April 2020, together with the Huwan Yunpa initiative, they launched the "Indianism and Andean America" ​​essay contest, and in alliance with artists they have published a series of comics to explain the Andean worldview.

Faced with the coronavirus pandemic, they organized a series of virtual conversations and prepared infographic material in Aymara, even before state units.

The team is analyzing business models for their sustainability. 

Source: SembraMedia

Last updated date: November 2025

Location:
La Paz, Bolivia
Year the organization started publishing:
2017
Languages:
Spanish
Type of coverage:
International
Countries of coverage:
Argentina
Bolivia
Costa Rica
Ecuador
Mexico
Peru

Content

Editorial coverage:
A single topic (such as education, environment or criminal justice)
Type of content produced by theme:
Science
Society and human rights
Ethnic minorities
Migration
Journalism genres:
Essays
Interviews and reporting
Opinion
Journalism coverage types and techniques:
Live coverage of events
Tech platforms and other mediums used:
Blog
Social media platforms
Podcast
YouTube

Audience and reach

Social media audience

Facebook number of followers:
120,000
Twitter number of followers:
846
YouTube number of followers:
10,200

Management and team

Founders

Female:
0
Male:
1
Founders:
Wilmer Machaca
Directors:
Wilmer Machaca

Team

Full-time employees:
0
Part-time employees:
0
Freelancers or consultants:
0
Volunteers:
0

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Google Adsense
Programmatic ad networks
The primary source of revenue reported by media leaders:
Google Adsense

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

How were these profiles created?

These media profiles were created using a mix of human and automated research, translation, and editing. We are always working to improve them. If you notice any typos, omissions, or errors, please notify us at: projectoasis@sembramedia.org.

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