Journal B is a local, independent, non-profit online media outlet covering the city of Bern. Its founders wanted to create an alternative to the two major local newspapers and contribute to local media pluralism.

Since 2012, Journal B has covered political, cultural, and everyday life topics that concern the people in and around Bern. Instead of providing daily information and breaking news, its newsroom produces independent, in-depth reporting pieces and tells stories that open up new perspectives on what is happening locally.

The multimedia content can be seen exclusively online. According to the organisation, starting as a digital medium was natural for financial reasons, but it has also been an opportunity to experiment with new multimedia formats.

The non-profit association Trägerverein Journal B owns the media outlet. Its financial resources come primarily from voluntary memberships, donations, and philanthropic grants.

Source: Oasis Europe

Last updated date: November 2025

Location:
Bern, Switzerland
Year the organization started publishing:
2012
Languages:
German
Type of coverage:
Local
Area of coverage:
Bern

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Education
Environment
Politics
Sports
Economy and business
Lifestyle
Health and well-being
Entertainment and culture
Law and crime
Society and human rights
Entrepreneurship
Journalism industry
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
DEIA: Diversity, equity, inclusion and accessibility
Refugees
Migration
Journalism genres:
Reviews
Essays
Interviews and reporting
Opinion
Narrative journalism
Journalism coverage types and techniques:
Solutions or constructive journalism
Engaged, community-driven or participatory journalism
Explanatory journalism
Collaborative journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Social media platforms
Twitter
Facebook
Instagram
Primary tech platform or medium used to publish content:
Website

Audience and reach

Social media audience

Facebook number of followers:
2,500
Twitter number of followers:
2,170
Instagram number of followers:
1,026

Management and team

Founders

Female:
0
Male:
0
Founders:
Directors:
Luca Hubschmied, Thomas Göttin, Christoph Reichenau, Rahel Schaad, Willi Egloff, Rita Jost, Michelle Huwiler, Urs Frieden

Team

Full-time employees:
0
Part-time employees:
5
Freelancers or consultants:
4
Volunteers:
8

Business structure and revenue sources

Organization tax status:
Non-profit
All revenue sources reported by media leaders:
Grants
Audience support / reader revenue
Other
Grants from private donor organisations
Grants or investment from philanthropic organisations
Memberships
Individual donations
The primary source of revenue reported by media leaders:
Audience support / reader revenue
The second most important revenue source reported:
Grants
Others revenue sources:
Bern Citizen's Community (Berner Burgergemeinde)

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Publishes a data privacy policy
Doesn’t have a whistleblower policy
Doesn’t have a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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