Launched as a digital newsroom, Kapsül (in English: Capsule) offers a daily newsletter and four weekly thematic newsletters. The daily newsletter, called Günlük Doz (in English: Daily Dose), features topics handpicked by the newsroom to reframe the most relevant news of the day. It strives to cut through the overcrowded news agenda with a slow journalism approach. The newsletter employs explanatory journalism techniques, hitting the subscribers' inboxes every weekday around 7pm Istanbul time.

The weekly newsletters publish essays on cultural, business, sports, and lifestyle topics. The subscription is free, so the team sells advertising spaces available in the text. Then, its mobile app and website aggregate the content from the newsletters.

Its social media accounts are occasionally used for breaking news.

The organisation recently launched a YouTube channel to publish short documentaries. Kapsül aims to adopt YouTube as a primary platform and redefine the outlet as a producer of narrative video journalism

Its revenue model is a mix of grants, funds from investors and advertising. According to the founder, a revenue model based on memberships or subscriptions is very hard to sustain in Turkey since the audience does not have the habit of "paying for news".

Source: Oasis Europe

Last updated date: November 2025

Location:
İstanbul, Turkey
Year the organization started publishing:
2020
Languages:
Turkish
Type of coverage:
National

Content

Editorial coverage:
Generalist, focused on multiple topics
Type of content produced by theme:
Science
Entertainment and culture
Sports
Economy and business
Economy and finance
Education
Lifestyle
Law and crime
Environment
Politics
Health and well-being
Society and human rights
Gender
Feminism
LGBTIQ+
Ethnic minorities
Religious minorities
Refugees
Migration
War crimes and transitional justice
Technology
Journalism genres:
Reviews
Interviews and reporting
Information services
Investigative journalism
Narrative journalism
Journalism coverage types and techniques:
Breaking news
Crowdsourcing
Solutions or constructive journalism
Explanatory journalism
Curated/aggregated content
Tech platforms and other mediums used:
Website
Newsletter
Messaging service
Telegram
Social media platforms
Twitter
Facebook
Instagram
Tiktok
LinkedIn
Podcast
YouTube
Mobile app
Primary tech platform or medium used to publish content:
Newsletter

Audience and reach

Social media audience

Facebook number of followers:
1,364
Instagram number of followers:
4,710
YouTube number of followers:
800
Tiktok number of followers:
47

Management and team

Founders

Female:
1
Male:
0
Founders:
Minez Bayülgen
Directors:
Emrah Temizkan, Ufuk Tanisan

Team

Full-time employees:
8
Part-time employees:
0
Freelancers or consultants:
6
Volunteers:
0

Business structure and revenue sources

Organization tax status:
For-profit
All revenue sources reported by media leaders:
Grants
Advertising
Content services for others
Audience support / reader revenue
Other
Grants or investment from philanthropic organisations
Affiliate advertising
Branded content or native advertising
National advertising sold by own team
Advertising sold by an external agency
Advertising for local governmental entities
Content development for other media
Crowdfunding campaigns
The primary source of revenue reported by media leaders:
Advertising
The second most important revenue source reported:
Other
Others revenue sources:
Kapsül New Media as a company received a large investment in 2022. None of the investors' share could exceed the percentage of share held by the founder, Minez Bayülgen. The clause protects the editorial independence. The amount of investment stays as the principal capital asset.

Transparency

Doesn’t publish information about annual revenue
Doesn’t publish the names of donors
Doesn’t have an ethics policy / manual
Has a data privacy policy
Doesn’t publish a data privacy policy
Doesn’t have a whistleblower policy
Has a complaints policy
Doesn’t publish a complaints policy
Doesn’t have a sexual harassment or institutional violence policy
Is signed up to a press regulator, trust initiative, or part of a press association
Publishes up to date information about its team

Why is this profile included?

This media outlet is part of our directory because it meets SembraMedia’s inclusion criteria: it produces original content, serves the public interest, and works with independence and transparency. This profile was developed using information provided directly by the media outlet, through surveys or interviews. We aim to keep the information current, but SembraMedia does not guarantee its accuracy or completeness, and recommends verifying any key details with the media organization.

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