Kifache is a Moroccan Arabic-language digital news outlet based in Casablanca and part of Global Media Holding. It publishes daily coverage of national politics, social affairs, culture and sport, and reaches Arabic-speaking audiences at home and abroad. The newsroom combines fast breaking updates with original reporting, interviews and commentary.
A distinctive part of the brand is Kifache TV, a web‑first video service launched in 2015 that produces on‑the‑ground reports, visual coverage and studio debates. Reporters work from the heart of events and invite protagonists to respond on camera; the platform also accepts user‑generated footage, encouraging people to document local stories from their smartphones. Many of its clips have circulated widely on Moroccan social networks.
Kifache operates within a multi‑platform group that also includes Med Radio and other print and digital titles, enabling cross‑promotion of talk shows and news segments. The outlet positions itself as a space for lively public debate about current issues, from municipal policy to national politics and football. With a focus on accessible storytelling in Arabic, it serves readers across Morocco and the wider diaspora who want quick updates alongside video coverage and interviews. Launched as part of GMH’s digital expansion, it blends newsroom output with segments from the group’s current‑affairs radio programs. The result is a steady stream of short reads and video explainers tailored to mobile.